Social Media6 min read

Social Media Image Sizes Guide: Instagram, LinkedIn, and Web Dimensions

Elena Rostova(Content Strategy Lead)
Published February 2, 2025
Updated February 16, 2025
Technical Answer

For Instagram feed use 1080×1080 (square) or 1080×1350 (portrait). For Instagram Stories and Reels use 1080×1920. For LinkedIn banners use 1584×396, and for website Open Graph share cards use 1200×630.

Instagram Feed and Story Specifications

Instagram compresses uploaded photos heavily. To maintain crisp visuals, upload at exact recommended resolutions: - Square Feed: 1080 × 1080 px (1:1 aspect ratio) - Portrait Feed: 1080 × 1350 px (4:5 aspect ratio, fills mobile screen area) - Landscape Feed: 1080 × 566 px (1.91:1 aspect ratio) - Stories & Reels: 1080 × 1920 px (9:16 vertical full screen) Always crop to the exact ratio before uploading to prevent Instagram's automated cropping tool from cutting off critical image details.

LinkedIn & Professional Network Formats

Professional profiles demand crisp avatars and headers: - Profile Avatar: 400 × 400 px (1:1 circle crop) - Personal Profile Banner: 1584 × 396 px - Company Page Banner: 1128 × 191 px - Shared Image Post: 1200 × 627 px

Try It In Forma

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